Senior CRM Manager (f/m/d)

Senior CRM Manager (f/m/d)

* Funstage GmbH
* Vienna
* Fulltime
* Published: 2026-07-27

For our subsidiary Funstage, we are currently looking for an experienced team member who combines analytical excellence with creative thinking to drive customer retention and monetisation. In this role, you will take ownership of the CRM strategy and customer lifecycle across our social casino and slot products, reaching players in international markets on both web and mobile platforms.

You'll manage the full customer lifecycle, using data to segment audiences, personalize messaging, and craft compelling offers that drive engagement, retention, and player value.

Your tasks

* Develop and execute data-driven event calendars, promotional plans, and thematic campaigns that support product objectives and business growth
* Drive the planning, execution, and optimization of CRM campaigns across multiple channels, including email, push notifications, in-app messaging, and teaser communications
* Own the end-to-end player experience by shaping the user journey and delivering personalized communication throughout the lifecycle
* Analyze performance across all CRM touchpoints and continuously optimize campaign effectiveness using data-driven insights, A/B, and multivariate testing
* Benchmark brands, features, and contact strategy approaches to drive improvements
* Contribute to the development and optimization of game features and mechanics, including balancing in-game economies to maximize engagement and long-term value
* Act as a subject matter expert for CRM, sharing knowledge, and contributing to the continuous evolution of CRM capabilities and best practices

Your profile

* Degree in Business, Marketing, Communications, IT, or a related field--or equivalent practical experience
* 5+ years of experience in CRM, lifecycle marketing, retention marketing, digital marketing, or e-commerce; experience in the online gaming industry (casino or similar) is a strong plus
* Passion for digital products with a solid understanding of the online ecosystem and customer behavior
* Excellent analytical skills with the ability to interpret complex data, define and monitor KPIs, and translate insights into impactful business decisions
* Strategic, data-driven, and customer-centric mindset, combined with creativity, curiosity, and a passion for delivering exceptional player experiences
* Organized and tenacious, with the ability to manage multiple priorities in a collaborative, fast-paced environment, paired with strong communication skills and a proactive, reliable working approach
* Proficiency in Microsoft Excel, Word, and PowerPoint, Google Suite; experience with analytical tools is a plus
* Fluent in English (written and spoken); additional European languages are beneficial

Our offer

We believe great work happens when people feel supported, inspired, and balanced. By investing in our employees, we create an environment where everyone can thrive and reach their full potential. This commitment has been recognized through our Great Place to Work(R) certification. We offer the following benefits:

* Flexible working hours and a hybrid model (60% in the office) that fit your lifestyle, backed by a strong culture of work-life balance
* A dedicated training budget to explore new skills, deepen your expertise, and shape your career journey
* A welcoming office atmosphere at our Vienna HQ with daily fresh fruit, a wide range of teas, fair-trade coffee, and meals at our company-subsidized restaurant
* Subsidized public transportation, plus access to pool e-bikes and e-cars -- for both business and personal use
* Plenty of ways to stay active and connected, from MyClubs app points to regular sports and company events
* Attractive local employee discounts and healthcare benefits that make everyday life a little easier

The minimum gross annual salary for this position according to the applicable collective agreement is EUR57.400 (full-time basis, paid in 14 salaries). A higher salary is possible depending on qualifications and experience.

About Funstage

Funstage GmbH, a 100% subsidiary of Greentube GmbH and therefore part of the worldwide operating NOVOMATIC group of companies, is a multiplatform gaming service provider offering synchronous play on mobile apps, social networks and other web-based technologies to gamers around the world. Funstage is a true customer company, always focused on delivering innovative solutions, that meet the needs of our customers in the fields of content, marketing, communication, community.

Funstage GmbH
Wiedner Hauptstraße 94, 1050 Wien
www.funstage.com

Karolina Polak
Team Leader Talent Acquisition and Employer Branding